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Management

  • Overview
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Executive Management

Portrait

Yair Nechmad, CEO & Co-founder

Mr. Nechmad has served as our Chief Executive Officer and Chairman of our board of directors since 2005. Before co-founding Nayax in 2005, Mr. Nechmad served as Managing Director at Eden Springs Israel from 2000 to 2004. Mr. Nechmad also previously served as Vice President of Marketing at Eden Springs Group from 1998 to 2000, where he was responsible for the brand development across Israel and Europe. Prior to that, Yair was the advertising manager at the Central Bottling Co. Ltd., a Coca-Cola manufacturer in Israel, from 1997 to 1998. Mr. Nechmad holds a Bachelor of Science degree in political science from Tel Aviv University.

Portrait

David Ben Avi, CTO & Co-Founder

Mr. Ben-Avi has served as our Chief Technology Officer and a member of our board of directors since 2005. Prior to co-founding Nayax in 2005, Mr. Ben-Avi served and held various in a number of technology start-ups between 1998 and 2006. Mr. Ben-Avi holds a bachelor’s degree in Business Administration from Derby University and has a certificate in real estate appraisal from The College of Management Academic Studies.

Portrait

Keren Sharir , President & CMO

Ms. Sharir has served as our President since August 2024 and Chief Marketing Officer since 2014. Ms. Sharir holds a Bachelor of Science degree in
mathematics and computer science from the University of Haifa. Prior to that, Ms. Sharir served as a marketing executive in a few high-tech companies and held strategic managerial role in an Israeli consulting company and Israeli Government office in New York.

Portrait

Sagit Manor, CFO

Ms. Manor has served as our Chief Financial Officer since June 2021. Prior to joining Nayax, Ms. Manor served for four years >as chief executive officer and chief financial officer of Nyotron, an informationsecurity company. Prior to Nyotron, Ms. Manor served as vice president of finance and chief financial officer of Verifone, Inc., a financial technology manufacturing company. Ms. Manor is a certified public accountant and holds a Bachelor of Arts degree in Business and Accounting from the College of Management Academic Studies.

Portrait

Oren Tepper, CRO

Mr. Tepper has been Chief Revenue Officer since early 2023. Mr. Tepper previously served as Senior Vice President, Global Sales of Space Communications Ltd. (Spacecom) from 2020 until 2023. Mr. Tepper brings more than 20 years of experience in management and sales roles, including, VP of Global Sales at Orckit Communications Ltd. from 2006 to 2014 as well as Regional Director of Sales at Siemens Communications from 2002 until 2006.

Portrait

Tami Erel , CBO

Ms. Erel has served as our Chief Business Operations officer since 2017. Ms. Erel previously served as our vice president of payment operations from 2015 to 2017. Prior to joining Nayax, she worked at Eden Springs as the group FP&A. Ms. Erel holds Bachelor of Arts degrees in business and economics from the College of Management Academic Studies. She also holds a Master of Laws from Bar Ilan University.

Portrait

Oren Viner, CR&DO

Mr. Viner has served as our Chief R&D Officer since 2025. Prior to that, he served as Nayax's VP R&D since 2022, the director of switching SDK at Marvell from 2016 to 2022, director of the networking turnkey solutions at Marvell from 2012 to 2016 and various leading positions at Marvell networking division from 2001 to 2012. Mr. Viner holds a Bachelor of electrical & electricity engineering from Coventry University.

Portrait

Gal Omer , CLO

Ms. Omer has served as our Chief Legal Officer since August 2023. She previously served as our Chief Compliance Officer from 2021. Prior to joining Nayax, Ms. Omer served as a partner in a prominent Israeli law firm, specializing in privacy protection, high-tech and intellectual property. Pro Bono, Ms. Omer served in several positions in the International Association of Privacy Professionals. Ms. Omer holds a law degree from the Hebrew University in Jerusalem, a Bachelor of Arts degree in International Relations and Philosophy from the Hebrew University in Jerusalem, and a Graduate Diploma in Cyber Security from Harvard University Extension School.

Portrait

Yaron Aharon, COO

Mr. Aharon has been Chief Operating Officer since March 2023. Aharon has vast experience in operations, supply chain, procurement and Information Systems management from previous technology companies. Prior to joining Nayax, he held the position of VP Operations at Orpak Systems, part of the Gilbarco Veeder-Root group, specializing in fuel, fleet and retail management payment solutions, where his greatest achievement was increasing gross margin by reducing direct cost and adjusting non-core activities to enable business scalability. Mr. Aharon holds a BSc degree in Industrial Management and an MBA in Business Administration both from the Technion- Israeli Institute of Technology.

Portrait

Oded Frenkel, CCO

Mr. Frenkel has served as our Chief Customer Officer since 2019. He previously served as our Global Support Manager from 2016. Prior to joining Nayax, he worked at STG HR Management as Customer Relationship Manager. Mr. Frenkel holds a Sound and Communications Engineer degree from Spair College Academic and also holds CXPA Diploma from CX management from AKT.

Portrait

Aaron Greenberg, CSO

Mr. Greenberg has served as our Chief Strategy Officer since February 2024 and as CoinBridge’s CEO since January 2025. Mr. Greenberg spent
his career on Wall Street with experience across a variety of areas including investing, banking, trading, regulatory, risk, strategy and tax. Prior to joining Nayax, Mr. Greenberg spent two years as managing partner of Tiberius Capital Markets, a division of Arcadia Securities (“Tiberius”), a strategic advisory and M&A practice. While at Tiberius, Mr. Greenberg served as a financial and strategic advisor to Nayax, leading the Company’s recent acquisition of Retail Pro as well as other strategic initiatives within the Company. Prior to Tiberius, Mr. Greenberg served on the investment team of Lucerne Capital Management, a 20-year-old hedge fund specializing in European mid-cap equities. Concurrently, Mr. Greenberg was Chief Strategy Officer of European Sustainable Growth Acquisition Corp., a U.S.-listed SPAC focused on ESG investing in Europe. Prior to this, Mr. Greenberg held various positions at Wells Fargo Bank and its affiliates, most recently as a portfolio manager evaluating operational inefficiencies and credit policy within the Corporate Investment Bank (CIB). Mr. Greenberg holds a Bachelor of Arts in Economics and History from Yale University in New Haven, CT.

Portrait

Carly Furman , CEO of Nayax North America

Ms. Furman has served as the CEO of Nayax North America since 2016. Prior to that, Ms. Furman was CFO of Nayax’s subsidiary companies. Prior to joining Nayax, Ms. Furman was in public accounting, and she also spent several years in private industry, focusing on biotech, fintech, and real estate sectors. Ms. Furman has a Business Economics degree from the University of CA, Santa Barbara (UCSB) and is a CPA.

Portrait

Eden Zafrani , CHRO

Mr. Zafrani has served as our Chief Human Resources Officer since June 2024. Prior to joining Nayax, Mr. Zafrani served as head of the commander’s training department at the city of training bases of the Israeli Defense Forces from 2021 to 2024. Prior to that, Mr. Zafrani served various human resources roles in the Israeli Defense Forces for approximately 20 years. Mr. Zafrani holds a Bachelor of Science in psychology, sociology and anthropology from Bar-Ilan University in Tel Aviv and a Master of Business Administration in both business management and technological entrepreneurship from Ono Academic College in Kiryat Ono, Israel.

Portrait

Erez Aminpour, CPO

Mr. Aminpour has served as our Chief Product Officer since June 2024. Mr. Aminpour previously served as our VP Payment Solutions from 2022 to
2024, and prior to that as our Head of Payment Solutions from 2019 to 2022. Prior to joining Nayax, Mr. Aminpour served as senior project manager for SHVA, an automated bank services company, as a project and product manager, and analyst at Leumi Card and in various positions with the Israeli Defense Forces, including product manager at HATAL, the ground forces’ technology unit. Mr. Aminpour holds a Master of Business Administration from Tel Aviv University and a Bachelor of Science in both information system engineering and information technology from the Technion – Israeli Institute of Technology in Haifa, Israel.

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Nayax is a global commerce enablement and payment platform designed to help merchants scale their business. Our mission is to improve our customers’ revenue potential and operational efficiency.

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